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Department of Communication and PRSSA Chapter to host weeklong public relations event

Posted by Samantha McClintock on Tue, Apr 9, 2013 @ 14:04 PM

describe the imageWaynesburg University’s Public Relations Student Society of America (PRSSA) Chapter will celebrate the public relations field with a weeklong event Monday, April 15 through Thursday, April 18. PR Week celebrates the study of public relations by offering professional presentations, networking opportunities and activities relevant to the communication field.

The week is open to all Waynesburg University students including advertising, marketing and business students interested in learning more about the field and meeting working professionals.

Throughout the week, experienced industry professionals will travel to Waynesburg University to speak about the various facets within the field of public relations. Distinguished guests and Department of Communication alumni will discuss corporate communication, firm culture, social media analytics and more.

PR Week was founded and developed extensively through the guidance of Waynesburg University’s PRSSA Chapter and the Chapter’s adviser, Richard Krause, chair of the Department of Communication. Krause originally designed the week with the help of students and now relies on them to assist in contacting and introducing speakers, coordinating facilities and performing evaluation measures.

“The programs are designed to give our current students knowledge of the public relations industry,” Krause said. “We have a very strong list of speakers and the range is intentionally diverse. The speakers will provide students with insight about agency, healthcare, corporate, energy and many other fields of public relations.”

Waynesburg University’s PRSSA Chapter enhances the education of public relations students by advocating rigorous academic standards, creating valuable networking opportunities and enriching professional development within the field. As an affiliation with its parent chapter Public Relations Society of American (PRSA), the PRSSA chapter of Waynesburg University gains tools to support advocacy from the society and encourage individual leaders to adopt their own initiatives to support their communities.

For more information, contact Richard Krause at 724-852-3240 or by e-mail at

Schedule for Third Annual Waynesburg University Public Relations Week

Monday, April 15 (Professional Development and Education)

11 a.m. – 1p.m. Stover Center
Young Professionals Alumni panel/reception

2– 4 p.m. Buhl Humanities Building
Rebecca Caruso, Executive Vice President of Corporate Communications & External Affairs for
L’Oréal USA

6:30 – 8 p.m. Buhl Humanities Building
Bob O’Gara, Committee chair, Student Liaison of PRSA-Pittsburgh and professor at Point Park University
Tuesday, April 16 (Public Relations Industries)

9:30 – 11 a.m. Buhl Humanities Building
Lisa Cassidy, Campaign Marketing Manager for UPMC Health Plan

3– 5 p.m.  Buhl Humanities Building    
Shannon Baker, Director of Public Relations and Social Media for Gatesman + Dave

6:30 – 8 p.m. Buhl Humanities Building    
George Stark, Director of External Affairs and Brittany Thomas, Coordinator of External Affairs for Cabot Oil and Gas Corporation

Wednesday, April 17 (Internal Communications/Employee Relations)

8 – 9:30 a.m. Benedum Hall    
Breakfast with the Professionals                

Noon – 1 p.m. Buhl Humanities Building    
PRSSA Induction                        

6:30 – 8 p.m. McCance Auditorium
PR Internship Presentations

Thursday, April 18 (University Relations)

8:30 – 9:30 a.m. Buhl Humanities Building
George Cicci, Director of Integrated Marketing at Waynesburg University

4 – 5 p.m. Buhl Humanities Building    
Pam Cunningham, Instructor, Department of Communication at Waynesburg University

5:15 – 7 p.m. Buhl Humanities Building    
Movie Night: “Wag the Dog”                    

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Contact: Samantha McClintock, Communication Specialist
724.852.3384 or

Topics: Department of Communication News, Waynesburg University PRSSA, Public Relations Waynesburg University, PR Week, Public Relations Week